Expert Approved

Get answers from experts, not Google searches.

First, we listened. We surveyed over 2,000 moms about their postpartum experience. Then spent 2 years developing products and sampling with moms, and building the expert-led guide to postpartum they were missing. Here are some of the things we care about.

Transparency

We need to know what goes in and on our bodies. What 'clean' means to us: free of known toxins, harmful ingredients and 100% vegan.

Our "no" list is non negotiable.

We mean what we say. Regulatory and toxicology experts have vetted each claim, so that you can trust every word.

Efficacy

Clinical evidence and scientific research guide our product formulation, combined with ingredients traditionally used for centuries around the world with postpartum women.

We partnered with experts across women's health including nutritionists, chemists, OB/GYNs, and dermatologists to determine ingredients, dosages and product formats that have been proven to be effective and optimal ways for women to easily use.

Safety

When we say safe, this is what we mean.

  • OB/GYN reviewed
  • Dermatologist tested
  • Toxicologist approved
  • Heavy metal tested
  • Pesticide tested
  • Micro tested
  • Stability tested

Quality

We are proactively taking postpartum care to the next level by creating standards for our products that vastly exceed what is required.

We spent months finding the best manufacturers that adhere to the highest standards of safety and testing. All of our products are made by U.S. manufacturers with certified Good Manufacturing Practice facilities.

Our ingredients are all traceable, selected for absorption and digestion, and of the highest quality available.

Sustainability

We use 100% recyclable components, post-consumer recycled (PCR) plastic bottles for our vitamins and glass wherever possible. Our plant-based tea bags are 100% certified biodegradable and compostable. We choose more sustainable ingredients wherever possible, such as our algal Omega-3.

Our shipper box was designed purposefully with minimal waste. We continue to prioritize ways to reduce our ecological footprint across our packaging, supply chain, and manufacturing processes.

Medical Advisory Board

OB/GYN

Dr. Shamsah Amersi

Dermatologist

Dr. Karyn Grossman

Pediatrician

Dr. Laura Jana

Nutritionist & Registered Dietician

Julie Devinsky

OB/GYN

Dr. Kelsey Kossl

OB/GYN

Dr. Jennifer Blakemore

Our full “no” list

1,4-Dioxane, Acrylamide , Aluminum Compounds (excluding coloring agents), Aminomethyl Propanol, Animal Fat and Musk, BHA (Butylated Hydroxyanisole), BHT, Benzalkonium Chloride, Butoxyethanol, Chemical Sunscreens, Coal Tar, Ethanolamines, Ethoxyethanol, Ethylenediaminetetraacetic Acid (EDTA), Formaldehyde, Hydroquinone, Mercury and Mercury Compounds, Methyl Cellosolve, Mineral Oil, Parabens, Methylisothiazolinone and Methylchloroisothiazolinone, Nanoparticles, Phenoxyethanol, Phthalates (DBP, DEHP, DEP, DMP, and Others), Phytoestrogens, Placenta Extract, Polyacrylamide, Polyethylene Glycol (PEG Compounds), Polysorbates, Resorcinol, Retinyl Palmitate, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES), Styrene and Styrene Derivatibes, Synthetic Flavor or Fragrance, Toluene, Triclosan and Triclocarban.